shelf life

Definition

The length of time a product (especially food and drugs) will last without deteriorating or without being sold.

Example Sentences

• "As earnest and heartfelt as Maynard's plea for the end of Harambe image macros is, his best course of action is probably just to wait a few more weeks until the joke has dried up. Harambe may have a better shelf life than Damn Daniel or whatever, but there's no way its got the legs of "Smooth.""
• "When looking at the company’s future challenges this way, Netflix’s big bet on gaming tracks. It creates new ways to extend the shelf life of content and characters that are already resonating with viewers. But what would Netflix games even look like?"