rollback

Definition

A return to a prior state by undoing some operation, especially of policy or price changes.

Etymology

The noun is a deverbal from roll back. The verb is a back-formation from the noun despite being redundant to roll back.

Example Sentences

• "The mining industry also had a hand in two other rollbacks. One was a decision to withdraw a Clinton rule that reduced by 80 percent the permissible standard for arsenic in drinking water."
• "A bidder that knows it may acquire power at a lower price if it withdraws demand early will be more inclined to do so than a bidder that knows it cannot cause a price rollback."
• "Although Mr. Trump has billed his rollback as a boon to the auto industry, automakers say the split-market outcome would be a logistical and financial nightmare for them."