rebrand

Definition

To change the brand name, logo, or image of a product or company.

Etymology

From re- + brand.

Example Sentences

• "Acme Co. is trying to rebrand their line of toasters under the Bewidget name."
• "Many have spoken about the need for a rebranding of America. Rebrand, restart, reboot."
• "The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage."