persona

Definition

A social role.

Etymology

Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.

Example Sentences

• "He keeps his online persona completely separate from his real-world one."
• "The latest in a long line of dirty dating tactics to emerge is “wokefishing,” a term coined by writer Serena Smith. “People masquerade as holding progressive political views to ensnare potential partners,” Smith told Vice. Wokefishermen can be thought of like catfishers — those who use fake online personas to defraud victims — but only for sex instead of money."
• "To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]"

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