mission statement

Definition

A formal declaration of the overall goal or purpose of an organization.

Example Sentences

• "Her mission statement is that clothes made from sustainable viscose and cruelty-free alternatives to leather should not be targeted at a niche market, but shown to hold their own on the Paris fashion week catwalk."
• "Unsurprisingly, Perry puts her best foot forward on opener “Never Really Over,” a song that not only maintains a catchy, hummable refrain, but also ironically doubles as a sort of mission statement for the artist."