mainstream

Definition

Used or accepted broadly rather than by small portions of population, market, scientific community, etc.

Etymology

From main + stream. Cognate with Icelandic meginstraumur (“a main current, mainstream”).

Example Sentences

• "They often carry stories you won't find in the mainstream media."
• "As unsubstantiated claims receive significant backing, skeptics and defenders of mainstream science enter the fray."
• "The mainstream media hones in on bad news stories where UK railways are concerned, yet gives scant attention to the many items of good news emerging from the network."