firm

Definition

A business partnership; the name under which it trades.

Etymology

From Italian firma (“signature”), from firmare (“to sign”), from Latin firmāre (“to make firm, to confirm (by signature)”), from firmus (“firm, stable”). The contemporary sense developed in the 18th century simultaneously with German Firma (“business, name of business”). There are conflicting statements in the literature as to which of the two languages influenced which. Doublet of dharma and dhamma. Other cognates include Russian держать (deržatʹ, “to hold”).

Example Sentences

• "Finance is seldom romantic. But the idea of peer-to-peer lending comes close. This is an industry that brings together individual savers and lenders on online platforms.[…]Banks and credit-card firms are kept out of the picture. Talk to enough people in the field and someone is bound to mention the “democratisation of finance”."