drum up

Definition

To generate or encourage; to campaign for.

Example Sentences

• "The candidate gave speeches, shook hands, and kissed babies in an effort to drum up support before the election."
• "From 1910, to drum up custom, the Metropolitan would operate a luxury Pullman service from Verney Junction to Aldgate."
• "In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%. That means about $165 billion was spent not on drumming up business, but on annoying people, creating landfill and cluttering spam filters."