discount

Definition

To sell at a reduced price.

Etymology

Alteration of French descompte, décompte, from Old French disconter, desconter (“reckon off, account back, discount”), from Medieval Latin discomputō (“I deduct, discount”), from Latin dis- (“away”) + computō (“I reckon, count”). By surface analysis, dis- + count.

Example Sentences

• "Sales were slow even after the shop discounted the product."
• "Merchants sometimes discount five or six per cent for prompt payment of bills."
• "Owing to his reputation, they discounted his comments."