Clio

Definition

A statuette holding a globe given at the Clio Awards, an annual award program that recognizes innovation and creative excellence in advertising, design, and communication.

Etymology

From the Ancient Greek Κλειώ (Kleiṓ). The award and car model were named after the goddess.

Example Sentences

• "[Al] Horvat landed the role of a ballplayer, wielding a huge baseball glove and mugging for the camera. “Three or four months later,” Horvat says, “the director calls me and says, ‘Al, you won a Clio.’ ‘Yeah?’ I say. ‘What’s a Clio?’ I have actors come in here all the time. They would die for that thing.”"
• "In all there were 67 winners for 57 commercials in 53 categories, in both the product and production areas. Not only do agencies enter their commercials to be judged for creative excellence but so do companies involved in the various facets of production. So two outfits entering the same work can each take a Clio, as was the case with Federal Express. […] McCann-Erickson won both its Clios with one of its biggest clients, Coca-Cola."
• "One advertising executive recently predicted that content and advertising will be fully integrated and, “in the end, corporate clients will be happy, and the writers and actors won’t be able to tell an Emmy from a Clio.”"