cataphora

/kætəˈfɔɹə/

cataphora

English Noun

Definition

The use of a pronoun, or other linguistic unit, before the noun phrase to which it refers, sometimes used for rhetorical effect.

Etymology

From Ancient Greek καταφορά (kataphorá, “a downward motion”), from κατά (katá, “downwards”) + φέρω (phérō, “I carry”).