brandophile

Definition

A person who is fond of a commercial brand or brands.

Etymology

From brand + -o- + -phile.

Example Sentences

• "From glasses gassing with Belgian Grimbergen and French Kronenbourg to bottles brimming with Sagres in Lisbon, Newcastle Brown Ale in New York and Baltika in Belarus, not to mention a warehouse full of Fosters, to which S&N bought full European rights last week, the video party swung on to a final "cheers" from a bar full of youthful brandophiles."
• "I cannot help but feel that these are for brandophiles who know and love Monitor Audio's huge repertoire, especially its top stuff."
• "Though I appreciate the value of brands, I am not really a brandophile and so, unless I am browsing through an Armani or GAP store somewhere abroad and chance upon something I like from their children’s line, the chances of me picking up something branded for them are really slim."