astroturfing

Definition

The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion.

Etymology

From AstroTurf (“a synthetic substitute for grass”), a play on grass roots, as in “fake grass roots”. Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf."

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